Ross Deutsch · This Guy Cooks
Hospitality
Cinematic shorts that capture what makes a place worth the trip, told through its kitchen.
For Hotels & Restaurants · 2026
The Work
Your story lives in the kitchen, the light, and the details. My job is to make people feel all of it before they ever arrive.
Your chef knows exactly why a dish works. Almost nobody asks. I do, and I film the answer.
285k across social and 145 million views in the last twelve months.
Select Films
Stories told on location.
Austin, Texas
Austin Proper
Four Seasons Lāna'i
Nancy Silverton
Select Clients
I’ve worked with
Hotels & Resorts
- Four Seasons Resort Lāna’i
- Austin Proper Hotel
- Hotel Post Lech
- Carneros Resort
- The Inn at Newport Ranch
Restaurants
- Osteria Mozza
- Kappo Kappo
- Sensei by Nobu
- Bazaar Meat by José Andrés
- Dinner by Heston Blumenthal
- Passerine
- The Fulton
- Sake No Hana
- Esters
- Loreto
- Santi
- Third Falcon
Chefs
- José Andrés
- Heston Blumenthal
- Michael White
How It Works
A shoot in your kitchen, then an asset library your team can pull from.
01
On Location
Capturing the setting, the kitchen, and the details that make it yours.
02
The Deliverables
A selection of hero films, edited short-form for IG, TikTok, and YouTube, plus a deep set of high-resolution stills.
03
The Rights
Where the work can run is set before the shoot: your social, your site, your sales material, your paid media.
Storytelling for Social and Web
The best reason to visit happens in your kitchen before anyone sits down, and your guests almost never see it.
The Visit
One trip, built around the kitchen.
The Partnership
For a story that doesn’t fit in one visit. A running body of work, season after season: the dishes, the hands, the light.
Scoped together, monthly.