
This Guy Cooks
I’ve always loved food, but for most of my twenties the kitchen felt like someone else’s territory. Then lockdown hit. For fourteen months I cooked every single meal I ate, no takeout, no shortcuts. It became my meditation.
Each night I’d fall asleep with cookbooks on my chest, pages dog-eared with tomorrow’s experiments.
Today, This Guy Cooks is a culinary content studio creating chef-driven recipe content for brands that care how their story is told.
Reach that turns into intent.
A US-anchored culinary community.
A committed following of serious home cooks, led by the two cities where Ross lives and films.
A US-first community, with meaningful international reach.
Proven in the category.
“I’d learn every recipe for you”
97,829 saves · 325,601 shares
Seared Scallop w/ Beurre Blanc
2.0M views · 18,337 saves
Osso Buco w/ Parmesan Risotto
906K views · 15,438 saves
Chicken Diane
5.8M views · 88,219 saves
Pistachio Panna Cotta w/ Honeyed Orange
110K views · 3,738 saves · 3.4% save ratePaid partnerships that performed.
Maui Nui Venison
62,806 shares on 4.5M views
A partner’s product woven into a cinematic hero piece.
Firehook
42.3% of TikTok search traffic came from people typing the brand name · 71.4% of YouTube traffic from search
Eight pieces, around 376K views each. The work sent people looking for the brand by name, which is demand you can measure.
Kettle & Fire
1.56% save rate · 16.8K saves on 1.08M views
A save is the closest thing social has to intent to buy.
Force of Nature
#1 saves & shares, piece for piece
Our most save- and share-heavy branded work. One Pound Three Dinners, Tomahawk for Two.
A single post gets attention. A partnership tells a story.
Most partners start with a single pilot piece, then scale into an ongoing retainer as the content proves out.
One cinematic piece to prove the fit, in your voice and ours.
Storytelling carried across Instagram, TikTok, and YouTube Shorts.
An ongoing retainer where the relationship, not the single post, is the product.
We’ve worked with
Food
- Maui Nui Venison
- Bona Furtuna
- Force of Nature
- Graza
- Roland Foods
- Fishwife
- Kettle & Fire
- Campo Grande
- La Baleine
- Citarella
- Seatopia
- Spice House
- Sambazon
Drinks
- St. Agrestis
- MUD\WTR
Kitchen
- HexClad
- Our Place
- Anova Culinary
- De Buyer
- New West Knife Works
- Kana
Hospitality
- Proper Hotel Group
- Four Seasons Lāna’i
- Nobu by Sensei
- Osteria Mozza
- Carneros Resort
- The Inn at Newport Ranch
Wellness
- OSEA
- Manukora
- Thesis

Ready to explore a partnership?
Email Ross Everyone belongs in this kitchen.