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Home - Media Kit

Media Kit

Ross Deutsch is This Guy Cooks
Ross Deutsch is

This Guy Cooks

CA ◆ NY
“Cooking isn’t about perfection, it’s about presence.”
Media Kit 2026
Ross Deutsch portrait
The Founder

I’ve always loved food, but for most of my twenties the kitchen felt like someone else’s territory. Then lockdown hit. For fourteen months I cooked every single meal I ate, no takeout, no shortcuts. It became my meditation.

Each night I’d fall asleep with cookbooks on my chest, pages dog-eared with tomorrow’s experiments.

Today, This Guy Cooks is a culinary content studio creating chef-driven recipe content for brands that care how their story is told.

By the Numbers

Reach that turns into intent.

145.5M views in the last 12 monthsInstagram, TikTok, Facebook and YouTube. Pulled from each platform’s own API, August 2026.
285Kfollowers across four platforms. Every one verified, August 2026.
121posts over 100K views · 31 over 1M.
13.8Mviews on the top-performing Reel.
1.43Mlifetime shares · 753K saves.
The signal that matters Save rates up to 3.4% The closest social signal to “I’m going to buy this and make it.”
The Audience

A US-anchored culinary community.

A committed following of serious home cooks, led by the two cities where Ross lives and films.

New York London Los Angeles Sydney Melbourne

A US-first community, with meaningful international reach.

#1 Country (followers)United States · 29.9%
ThenIndia, UK, Canada, Australia
Follower age65% aged 25–44
Follower gender60% men · 40% women
VerifiedAugust 2026, direct from Meta
Partner Work

Proven in the category.

13.0MViews
Wide reach

“I’d learn every recipe for you”

97,829 saves · 325,601 shares
In partnership withGolden Goat CaviarThree seared scallops are arranged on a plate, served atop a creamy yellow sauce with black specks, possibly caviar or pepper, on a light gray ceramic dish.
Seafood · Luxury

Seared Scallop w/ Beurre Blanc

2.0M views · 18,337 saves
In partnership withKettle & Fire Bone BrothA bowl of creamy risotto topped with a glazed, braised meat shank, garnished with chopped herbs and surrounded by a rich brown sauce.
Comforting

Osso Buco w/ Parmesan Risotto

906K views · 15,438 saves
In partnership withDe BuyerTwo pieces of seasoned, golden-brown chicken in a creamy mushroom sauce with herbs, served in a stainless steel skillet.
Dinners

Chicken Diane

5.8M views · 88,219 saves
In partnership withSetton FarmsA dessert in a glass goblet with a creamy, light yellow base, topped with yellow zest and a dollop of fruit compote, set on a dark wooden surface.
Dessert

Pistachio Panna Cotta w/ Honeyed Orange

110K views · 3,738 saves · 3.4% save rate
Branded Work

Paid partnerships that performed.

Maui Nui Venison

62,806 shares on 4.5M views

A partner’s product woven into a cinematic hero piece.

Firehook

42.3% of TikTok search traffic came from people typing the brand name · 71.4% of YouTube traffic from search

Eight pieces, around 376K views each. The work sent people looking for the brand by name, which is demand you can measure.

Kettle & Fire

1.56% save rate · 16.8K saves on 1.08M views

A save is the closest thing social has to intent to buy.

Force of Nature

#1 saves & shares, piece for piece

Our most save- and share-heavy branded work. One Pound Three Dinners, Tomahawk for Two.

How We Partner

A single post gets attention. A partnership tells a story.

Most partners start with a single pilot piece, then scale into an ongoing retainer as the content proves out.

01
Pilot

One cinematic piece to prove the fit, in your voice and ours.

02
Layer

Storytelling carried across Instagram, TikTok, and YouTube Shorts.

03
Compound

An ongoing retainer where the relationship, not the single post, is the product.

Past & Present Partners

We’ve worked with

Maui Nui Venison
Firehook
Force of Nature
Setton Farms
Bona Furtuna
Roland Foods
Kettle & Fire
Citarella
Food
  • Maui Nui Venison
  • Bona Furtuna
  • Force of Nature
  • Graza
  • Roland Foods
  • Fishwife
  • Kettle & Fire
  • Campo Grande
  • La Baleine
  • Citarella
  • Seatopia
  • Spice House
  • Sambazon
Drinks
  • St. Agrestis
  • MUD\WTR
Kitchen
  • HexClad
  • Our Place
  • Anova Culinary
  • De Buyer
  • New West Knife Works
  • Kana
Hospitality
  • Proper Hotel Group
  • Four Seasons Lāna’i
  • Nobu by Sensei
  • Osteria Mozza
  • Carneros Resort
  • The Inn at Newport Ranch
Wellness
  • OSEA
  • Manukora
  • Thesis
For the love of cooking

Ready to explore a partnership?

Email Ross Everyone belongs in this kitchen.
@ThisGuyCooks Recipes are just the start. ThisGuyCooks.com

Popular Recipes

  • Two brioche buns holding venison boudin blanc sausages under venison chili, melted cheese, creme fraiche and chopped dill, on a pale oval plate over an end-grain butcher block.
    Chili Cheese Dogs with Venison Boudin Blanc
  • Two lamb chops sliced from a rack, a herb and mustard crust along the top edge, rare in the middle, on a white plate with pan sauce and a crisp smashed potato.
    How to Cook Rack of Lamb
  • Two lamb chops sliced from a rack, a herb and mustard crust along the top edge, rare in the middle, on a white plate with pan sauce and a crisp smashed potato.
    Herb Crusted Rack of Lamb with Mustard Pan Sauce
  • Two grilled lamb chops topped with green chimichurri sauce, served on a black plate with a generous smear of creamy white tzatziki sauce.
    How to Cook Lamb Chops
  • A plated dish featuring a piece of glazed meat with a creamy white sauce artistically swirled on a beige plate, drizzled with brown sauce, with a jar of seasoning partially visible in the corner.
    Pork Coppa: What the Cut Is and How to Cook It
  • A bowl of casarecce in tomato sauce beside a bottle of Bona Furtuna passata.
    Two-Ingredient Passata Sauce

Seasonal Recipes

  • A plate with sliced cooked duck breast, arugula, and a grilled half peach, with bottles of balsamic glaze and sherry cooking wine nearby on a dark surface.
    Cast Iron Pork Chops, Sherry Pan Sauce, Balsamic-Lacquered Peaches
  • Six dishes finished with beurre blanc: halibut with caviar, seared scallops, roasted asparagus, a potato rosti, salmon with dill beurre blanc, and shaved asparagus with caviar.
    Beurre Blanc
  • Sun-dried tomato hummus with handmade pita
    Sun-Dried Tomato Hummus with Handmade Pita
  • Avocado toast with tomato confit, a crispy fried egg, and a raw drizzle of Bona Furtuna Everyday olive oil
    Bona Furtuna EVOO Avocado Toast, Five Ways
  • Grilled shrimp glazed in Roland Foods Salsa Macha, served with grilled corn brushed in macha mayo
    Salsa Macha Grilled Shrimp with Grilled Corn & Macha Mayo
  • Overhead of a sliced bone-in chuletón ribeye on a white plate, fanned and topped with peach-and-shallot sauce, held over a wood board.
    Beef Chuletón with Peach Sauce

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