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Home - Media Kit

Media Kit

Ross Deutsch is This Guy Cooks
Ross Deutsch is

This Guy Cooks

CA ◆ NY
“Cooking isn’t about perfection, it’s about presence.”
Media Kit 2026
Ross Deutsch portrait
The Founder

I’ve always loved food, but for most of my twenties the kitchen felt like someone else’s territory. Then lockdown hit. For fourteen months I cooked every single meal I ate, no takeout, no shortcuts. It became my meditation.

Each night I’d fall asleep with cookbooks on my chest, pages dog-eared with tomorrow’s experiments.

Today, This Guy Cooks is a culinary content studio creating chef-driven recipe content for brands that care how their story is told.

By the Numbers

Reach that turns into intent.

167M+ lifetime viewsacross 1,000+ posts.
~221Kfollowers and growing.
121posts over 100K views · 31 over 1M.
13.8Mviews on the top-performing Reel.
1.43Mlifetime shares · 753K saves.
The signal that matters Save rates up to 3.4% The closest social signal to “I’m going to buy this and make it.”
The Audience

A US-anchored culinary community.

A committed following of serious home cooks, led by the two cities where Ross lives and films.

New York Los Angeles London Sydney Melbourne

A US-first community, with meaningful international reach.

#1 Country (followers)United States · 25.6%
ThenUK, Canada, Australia, India
Engaged audience66% women
Who engages mostAges 18–34
Partner Work

Proven in the category.

13.0MViews
Wide reach

“I’d learn every recipe for you”

97,829 saves · 325,601 shares
In partnership withGolden Goat CaviarThree seared scallops are arranged on a plate, served atop a creamy yellow sauce with black specks, possibly caviar or pepper, on a light gray ceramic dish.
Seafood · Luxury

Seared Scallop w/ Beurre Blanc

2.0M views · 18,337 saves
In partnership withKettle & Fire Bone BrothA bowl of creamy risotto topped with a glazed, braised meat shank, garnished with chopped herbs and surrounded by a rich brown sauce.
Comforting

Osso Buco w/ Parmesan Risotto

906K views · 15,438 saves
In partnership withDe BuyerTwo pieces of seasoned, golden-brown chicken in a creamy mushroom sauce with herbs, served in a stainless steel skillet.
Dinners

Chicken Diane

5.8M views
In partnership withSetton FarmsA dessert in a glass goblet with a creamy, light yellow base, topped with yellow zest and a dollop of fruit compote, set on a dark wooden surface.
Dessert

Pistachio Panna Cotta w/ Honeyed Orange

110K views · 3,738 saves · 3.4% save rate
Branded Work

Paid partnerships that performed.

Maui Nui Venison

4.5M views · 62,806 shares · 99% non-follower reach

A partner’s product woven into a cinematic hero piece.

Firehook

3.0M total across 8 pieces · 95–98% non-follower reach

~376K views each, piece after piece. Not one lucky hit.

Force of Nature

#1 saves & shares, piece for piece

Our most save- and share-heavy branded work. One Pound Three Dinners, Tomahawk for Two.

How We Partner

A single post gets attention. A partnership tells a story.

Most partners start with a single pilot piece, then scale into an ongoing retainer as the content proves out.

01
Pilot

One cinematic piece to prove the fit, in your voice and ours.

02
Layer

Storytelling carried across Instagram, TikTok, and YouTube Shorts.

03
Compound

An ongoing retainer where the relationship, not the single post, is the product.

Past & Present Partners

We’ve worked with

Maui Nui Venison Maui Nui Venison');">
Firehook Firehook');">
Force of Nature Force of Nature');">
Setton Farms Setton Farms');">
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Roland Foods Roland Foods');">
Kettle & Fire Kettle & Fire');">
Citarella Citarella');">
Food
  • Maui Nui Venison
  • Bona Furtuna
  • Force of Nature
  • Graza
  • Roland Foods
  • Fishwife
  • Kettle & Fire
  • Golden Goat Caviar
  • Campo Grande
  • La Baleine
  • Citarella
  • Seatopia
  • Spice House
  • Sambazon
Drinks
  • St. Agrestis
  • MUD\WTR
  • AG1
Kitchen
  • HexClad
  • Our Place
  • Anova Culinary
  • De Buyer
  • New West Knife Works
  • Kana
Hospitality
  • Proper Hotel Group
  • Four Seasons Lāna’i
  • Nobu by Sensei
  • Osteria Mozza
  • Carneros Resort
  • The Inn at Newport Ranch
Wellness
  • OSEA
  • Manukora
  • Thesis
For the love of cooking

Ready to explore a partnership?

Email Ross Everyone belongs in this kitchen.
@ThisGuyCooks Recipes are just the start. ThisGuyCooks.com

Popular Recipes

  • Grilled shrimp glazed in Roland Foods Salsa Macha, served with grilled corn brushed in macha mayo
    Salsa Macha Grilled Shrimp with Grilled Corn & Macha Mayo
  • Overhead of a sliced bone-in chuletón ribeye on a white plate, fanned and topped with peach-and-shallot sauce, held over a wood board.
    Beef Chuletón with Peach Sauce
  • A whole roasted fish topped with green herbs sits on a platter with roasted red potatoes, sliced fennel, and greens, drizzled with herb sauce. The food is arranged on an oval dish on a wooden table.
    Whole Roasted Branzino with Pesto Potatoes & Herb Fennel Salad
  • A glass of chocolate protein shake sits in front of containers labeled Momentous Whey Protein Isolate and Momentous Creatine on a wooden surface.
    Peanut Butter Espresso Creatine Smoothie
  • A bowl of noodle soup with scallions and a boiled egg sits on a wooden surface next to a carton of Kettle & Fire miso ginger beef bone broth.
    5-Ingredient Miso Ginger Ramen
  • A bowl of fish fillet in broth is garnished with asparagus spears and green peas. A box labeled Bone Broth is partially visible in the upper right corner on a dark surface.
    Spring Brodo with Cod, Asparagus, and Peas

Seasonal Recipes

  • A beige plate with grilled asparagus spears on top of a piece of white fish, garnished with reddish-brown crumbs and surrounded by a green sauce.
    Olive Oil Poached Halibut with Chive Oil and Charred Asparagus
  • A bowl of fresh mixed greens salad with arugula, red onions, cherry tomatoes, and a sprinkling of golden crumbs, drizzled with a light dressing.
    Lemon Mustard Tarragon Vinaigrette
  • A bowl of chunky red cranberry sauce sits on a dark wooden surface next to a bottle of Bona Furtuna extra virgin olive oil.
    EVOO & Spiced Balsamic Cranberry Chutney
  • Rectangular crackers topped with cream, smoked salmon, capers, sliced red onions, and fresh dill, arranged neatly on a wooden serving board against a dark background.
    Smoked Salmon on Firehook Crackers w/ Whipped Chive Cream Cheese & Pickled Shallot
  • A plated dish featuring a piece of glazed meat with a creamy white sauce artistically swirled on a beige plate, drizzled with brown sauce, with a jar of seasoning partially visible in the corner.
    Pork Coppa Steak with Erbe di Sicilia Marinade & Sherry Pan Sauce
  • A close-up of a plate of spaghetti topped with a chunky tomato sauce, green olives, fresh chopped parsley, and a generous layer of golden brown breadcrumbs. The dish is served on a speckled ceramic plate.
    Spaghetti al Tonno with Brown Butter Lemon Breadcrumbs

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